Giving a Winner Business Presentation: The 4 Essay Writing Skills You Need

Аналитика >> 12.03.2019, 21:01

Anyone who’s a part of the business world will agree with us on this one: giving great presentations is an extremely important and beneficial skill every business person needs to master. Presentations are a regular part of a business person’s routine and are often used for various purposes. We use them to win over a new client, present our project ideas to our superiors or give guidance to our employees.

Whatever the purpose of the presentation is, it’s important to understand how a great presentation is drafted and what skills do we need to put it together. In order for you to create a winner presentation, you need to master the essay writing skills necessary for such a task. If you’re having trouble understanding what essay writing skills you’ll need, just keep reading.

Here are the 4 crucial essay writing skills necessary for designing a successful business presentation.

1. Critical Thinking

First things first, your presentation needs to be a reflection of your ideas, thoughts, and opinions.

You can’t speak for anyone else when giving a business presentation, and the ideas you’re presenting the need to be your own.

This is why it’s mandatory that you go through the process of critical thinking on your own, and present the results of this process to your audience.

So, what does the process of critical thinking imply? It implies:
  • analyzing facts
  • using acquired knowledge
  • applying logical reasoning
  • forming a judgment
In other words, critical thinking is the process of forming a personal opinion on a subject matter, based on the analysis of previously gathered information, facts, and evidence.

These skills are the basis of essay writing and will help you set the basis for your business presentation, as well.

2. Developing an Argument

Every business presentation needs to prove a point.

There has to be a message or an idea that the audience will get, and it’s your job to guide them to adopting it.

It’s not enough for you to simply state your opinions and expect the people listening to be on board. You need to use arguments to persuade them into adopting the same opinions and realizing you’ve got a point.

These are the skills necessary for developing an argument:
  • research
  • using statistics and facts
  • showing logical reasoning
  • being clear and concise
The readers need to be able to see how your argument was formed, what facts do you have to back it up and why is it that you’re right.

It’s the same process as writing an argumentative essay and the skills you acquire practicing writing it will serve you for your business presentations as well.

If you might need help with putting it together, go to Get Academic Help and have them help you out.

3. Proofreading

Yes, we’re aware that a presentation is a speech and not a written essay. Even though you’ll be presenting your ideas through oral communication, you’ll still have to use your writing skills.

Here’s what you’re forgetting:
  • A slide-show presentation
    While you’re giving a presentation, there’s usually a slide-show presentation that you’ve put together in PowerPoint or another similar program. Every audience member can see it.

    It contains both written parts and visual aids such as charts, images, and tables.
  • Handouts
    Sometimes, those who are presenting, like to prepare handouts t audience members, to help them keep up with their presentation.

    The handouts are usually summaries of the presentation, with the main points and ideas.
As you can see, there’s more than one reason for you to learn how to proofread your presentations materials.

You can use Grammarly to help you out and practice eliminating spell and grammar mistakes.

4. Vocabulary

If you want people to listen to what you have to say, you need to sound just right.

Using the right vocabulary is fundamental when it comes to business presentations, and you need to make sure every word is just right for the context.

Let’s break this down a bit. Here’s what you need to pay attention to:
  • use the appropriate business terminology
  • use formal vocabulary
  • avoid slang and idioms
  • stay professional
Just like in formal essay writing, you need to adjust your style to the situation. If you can’t find the right words yourself, Thesaurus can help you with this.


As you can see, giving a presentation is more than just standing in front of people and stating your mind. It requires planning, preparation, analyzing, and working hard in order to get the final result.

Essay writing skills can help you immensely with your business presentation, and make the whole process a lot easier for you. Therefore, make sure you practice these skills and improve your business presentations.